Check keyword's popularity on Google

-Last updated Thursday, June 28, 2012

For those out there who have a website, you might be curious as to how popular some keyword/phrase is compared to another. This can definitely help you find a topic on which you can focus that will allow you to gain a reasonable amount of visits while steering clear of overly competitive subjects. After all, it's common knowledge that new websites should not try to topple established businesses on Google, but they still need to get visits!

Here's how:

Google, being the most widely used search engine in the world today, is a great insight into what people are searching for. In their infinite kindness, the IT giant provides a tool that allows people like you and me to actually check how often a certain word or phrase is searched on their search engine.

It's called the "Google Adwords Keyword Tool", and can be found at the address below:


Google Adwords Keyword Tool


Using this service is actually very straight forward: simply type in the keyword, a website (optional) and a category (also optional). Then, enter the captcha and press search!


Note: If you're like me and you hate entering captchas, you can login to your Google account, if you have one, and you won't be prompted to enter it.

Analyzing the data:

Once the search is finished, you'll be faced with a table with your chosen keyword and related ones. This table includes "Competition", "Global Monthly Searches" and "Local Monthly Searches". Competition is an indication of how many advertisers are competing for a given keyword. Generally, a keyword that has a "High" competition tends to wield higher paying ads.


So,if your website is new, you should try and target keywords that have a somewhat low amount of monthly searches (so that it's easier to get to the top of the search results!) and a high competition (so you can get paid a decent amount from adsense!).


That's it! I hope you've appreciated this article and that it helps you in your future webmastering endeavours!

Just a bit of trivia: the search phrase "Check keyword popularity" apparently only has 390 global monthly searches... Thus, I don't expect to get many hits on this page, haha.


Thanks for reading,